I
used Twitter to discuss the farewell album of scene stalwarts Yellowcard, who released their
self-titled final record (their 8th full-length album since 2001) on
September 30th. As a massive big fan, their farewell proved to be a
fitting one, a perfect send off to a band whose work has time and time again
struck a chord with me.
I
opted to use the band hashtags (#Yellowcard and #YC) as a way to connect my
tweets with those who may appreciate them, i.e. fellow fans of the band. In
addition, I employed the #PopPunk hashtag in an attempt to attract the
attention of genre fans, those with similar taste in music who would likely
know Yellowcard and who may be
interested in my tweets. I also chose to tweet at night time (9PM), in an
attempt to capture the attention of the American market, who would just be
starting their day at (9AM). Unfortunately, it is hard to "reach an international customer base on Twitter,” and I was
unable to converse with any Americans.
My
tweets discussed two separate reviews on the final album, one positive and one negative. Perhaps unsurprisingly given my targeted
audience was Yellowcard fans, the
negative review provoked more conversation. Fellow fans tweeted me to register
their fellow disappointment in the review, particularly the assertion lyrics had never been the band’s strong point. I re-tweeted these
tweets, to “not simply to get messages out to new audiences, but also tovalidate and engage” with my followers and
acknowledge my agreement with them.
I
also tagged Yellowcard lead singer Ryan Key in one of the tweets, in an
effort to attract his attention and remarkably, he took time out of his day to
respond to my tweet. I’m sure he gets tweeted regularly by fans, so it was a
nice gesture of him to choose to respond to my tweet. His response garnered a
few likes from other Yellowcard
fans, which opened up my tweet to another audience.
As
a regular Twitter user, I always enjoy discussing music on there as some of my
followers have similar music taste and this was no exception. It feels good to
raise points in an online environment and have people over the other side of
Australia agree with you. Given most of my friends have differing tastes in
music, I found it fun to discuss one of my favourite bands with strangers via
Twitter.
Pictures: Screenshotted from Twitter.
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